How to Use Your Brand Photos
Sooo you have your brand photos (and you are OBSESSED) but what the heck do you do to let their full impact benefit you??? Brand photos can be one of the most impactful investments you make in your business. How much you feel that impact comes down to what you do once the gallery hits your inbox.
How to Use Brand Photos
MAKE AN INTRO POST
Reintroduce yourself on the gram. Use your new fave photo of you (or a few) and tell your people all about you and what drives you—where the passion is behind your biz! Use it to connect to that singular person on the other side of a screen. Ask a question at the end to start some convos in the comments!! That fresh photo will be stopping scrolls.
BATCH SOME CONTENT
Create some posts ahead of time using your new photos!! Post a photo itself with a caption that is inspiring or tells a story. You can also create graphics for carousels with a photo in the background or prep some reels that feature a photo.
UPDATE YOUR WEBSITE
Your website is your hub, your own little space on the internet. Your brand photos are a major upgrade for your website. I can’t express enough how much visuals can impact the experience people will have on your website. Get your photos on there!
MAKE MOCKUPS
If you have something launching mockups are a great way to help people visualize things! You can overlay a screenshot from your website to a phone or computer or a pdf cover onto a tablet, those kinds of things! You can create them really easily in Canva by layering the image you want to be on screen over your brand photo and playing with the opacity or adding a black square over the top of your screen’s image with the opacity turned down.
SHARE ON SOCIALS
Share as a post, update your reel covers for the ✨ aesthetic grid ✨, or layer text over a photo. If you tend to share the same/similar things over and over on your stories you can create templates in Canva using a flatlay or detail photo as the background that you can save to your phone and use whenever you want!
UPDATE MARKETING MATERIALS
Business cards, ads, pamphlets, pdfs, relevant signage, etc.—it is time for an upgrade!!!
UPDATE YOUR EMAIL SIGNATURE
I looooove a custom email signature! You can make them super cute and on brand. The little details matter. Get a cute headshot in allllllll the emails you send.
CHANGE YOUR PROFILE PIC
As a photographer, it is a great honor for a photo I took to become your new profile pic. Give that profile a glow up!!
UPDATE PRODUCT PHOTOS
If you have a product based business and we took photos of your products, get those fresh photos in there! Watch as your conversion rate sees a massive change.
PRINTS
Printed photos are a lost art. I’ve seen some businesses hang prints of their brand photos in their office or waiting rooms or just their space in general and I LOVE that touch. It’s great to see the photos used off the internet too! It really personalizes a space.
SEND FEEDBACK
I just LOVE getting feedback on brand photos. Knowing what worked best, the impact the brand photos make for you, or any constructive criticism is so helpful as a photographer. Kind, excited feedback is my love language.
These photos were from Mara’s most recent brand photoshoot! We focused on light and shadow and put emphasis on her brand imagery of keys (because of keywords and unlocking your authentic brand design). Mara has had a few shoots with me each year which gives her fresh images to use in her marketing as her business evolves through the seasons. Her content always feels so true to her brand because of it! Check out my packages that include multiple yearly sessions—keep up. with your seasons.
Every business can benefit BIG from a well planned sales launched. I created a course based on my process for building The Flourishing Five, which is my 5 day event with a new deal each day! It makes for a fun week where my audience is warmed up and just as excited as I am! My first year I brought in over 10k for my business—in just 5 days. Check out the course and start planning your flourishing launch!!
