The Impact of Personal Brand Photos

In the days of AI, saturated markets, and social media feeling loud, one of the most powerful thing your brand (no matter what you sell) can be is personal. It is impactful to speak directly to a person through your content or website. Personal brand photos are going to literally strengthen how people see your brand. It can be challenging to understand how truly impactful they can be. Scroll to see some of my favorite reasons that personal brand photos are insanely impactful.

REPLACE YOUR STOCK PHOTOS

In 2025 stock photos toooootally dampen the efficacy of your brand. They feel generic and people can see right through it. Getting those out of here and replacing them with images tailored to your brand and what feels personal and easy to connect to is major.

You can even make mockups that are completely on brand. It strengthens the trust that the public has with you because they can SEE your brand more effectively from every angle. It all goes together and it makes your brand feel together and trustworthy.

ALLOWS PEOPLE TO VISUALIZE

This may seem kind of obvious. It is worth noting though. Branding can be so abstract and is all meant to make people feel a certain way. Images are great to really illustrate the feeling so people feel it even deeper.

STRENGTHENS YOUR BRAND

So much of marketing nowadays is about a brand. Brand loyalty, brand recognition, all things we aim to foster. Personal brand photos are like a brand’s caffeine. It takes your energy to a whole other level.

See how some of my past clients have used their photos to strengthen their brands:

WIDEN YOUR CIRCLE

Networking is huge too. Getting brand photos done with someone you trust builds a connection. If you get brand photos with me, I am going to get to know you and your brand. Word of mouth can be so big. I am always sharing recommendations and prior clients usually end up top of the list. Since I understand and have a level of trust, I feel comfortable sharing a business that I believe in.

CREATES TRUST

Take a second to think about the brands that you trust. What brands do you take inspiration from? Which ones do you tend to buy from? Do they have high quality photos that reflect their brand and what they sell? Or are they using stock photos and quick pics they took on their phone? High quality images communicate a high quality brand on a visceral level. Before people can even think about it, they see your brand as strong and worthy of their trust.

PROFESSIONAL IMAGERY

On social media, videos that are well filmed tend to do better. Professional imagery stands out in a crowd. It truly makes an immediate difference. Whether your brand feels casual, colorful, or elegant, the imagery you use to represent your brand should be professional. It can feel personal and also be high quality and professional.

AN INTENTIONAL MOMENT TO EVALUATE GOALS

It can be so easy to get caught up in the hustle and bustle of everyday life. So much so that we forget to check in with our goals and see our progress. Booking a brand photo shoot gives you an intentional moment to sit down, fill out your intake form, share with your photographer the direction you want to take your business, and reflect on it yourself.

REFRESH

Sometimes all you need is something to freshen up your business. It can get tired and you hit plateaus. Something new and invigorating is all you need. Brand photos are perfect for that kind of refresh. It can reignite your own passion for your business and your audience’s excitement, too.

STAND OUT AMONG THE NOISE

It is NOISY out there. Stopping that scroll isn’t as easy as it sounds. You need something interesting. An interesting photo turns heads and stops scrolls.

CAVEAT

Personal brand photos are very very impactful. BUT you have to actually use them. You have to put them on your website, regularly incorporate them in your social media content. They won’t do you much good sitting unused in your digital gallery. It can be overwhelming to start putting them to use. Take it one thing at a time and watch your brand FLOURISH.

Get Your Brand Photos

I got to photograph this super creative session with Mara, a brand designer based here in Peoria, Illinois! Her and her dog Millie had me to their home office for a brand photo shoot where we played with flash photography, fun flatlays, and highlighting her brand and brand design process.

This brand session felt so MARA. I love getting to make each brand session so personalized and customized—your session should reflect your brand. No one else’s gallery will look quite like yours, and I can’t wait to create it for you.

Click below to explore brand photo packages and make the move to create your session.